ITV enjoyed a big night for ratings on Sunday with the tenth series of their Australian jungle caper I’m A Celebrity Get Me Out of Here! beginning with its largest ever first night viewing figures.
The celebrity humiliation game-show attracted an impressive 11.224 million average audience between 9pm and 10.30pm last night, a 41.2 per cent share of all viewers watching television in the UK at that time.
Starring, amongst others, Nigel Havers, Linford Christie, Shaun Ryder, Stacey Solomon, Gillian McKeith, Lembit Opek and Playboy model Kayla Collins, the feature length first programme of this series eclipsed its predecessors in ratings terms, beating the previous best performing series opener (series 3) by over a million viewers.
No competiting channel came close to challenging I’m a Celebrity in the ratings-stakes, with Garrows Law on BBC One receiving 5.352 million viewers (an 18.8 per cent share), James May’s Man Lab on BBC Two only managing 1.256 million viewers (4.4 per cent share), Channel 4’s The Secret Millionaire getting 1.537 million (5.4 per cent share), and Channel 5’s 10,000 BC movie premiere only attracting 1.568 million viewers (6.4 per cent share).
As with anything on ITV after the X Factor (see, the success of Downton Abbey for details), I’m A Celebrity enjoyed a healthy inheritance from ITV’s premier singing contest, which saw an average audience of 14.502 million viewers (a 47.8 per cent share) tune in on ITV1 and ITV1 HD from 7.45pm to 9pm to see Take That perform their new single live and Katie Waissel survive her fourth foray into the bottom two. ITV1 HD’s share of the X Factor audience was 955,000 (a 3.2 per cent audience share).
With several more weeks of Sunday night I’m A Celebrity / X Factor results double bills to come, ITV bosses will surely be pleased they’ve bought into every reality show going when the viewing figures come out each Monday morning for some time to come.
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